01 / The wallGenerated · edited · shipped — hover to pause
Performance AI ads for TikTok Shop, Meta and Shopify brands. Strategy, scripting, generation and a human edit, shipped as variation packs and tested until something wins.
Most AI ads look like AI ads. Ours look like the thing you stop for, then buy, then send to a friend. Taste first. Data second. Volume always.
TikTok Shop sales in a single quarter (Q1 2025).
One 30s+ creative, low-spend warm-up campaign. Source: Lucas's LinkedIn post, May 2025.
Revenue after re-onboarding an Amazon brand onto TikTok Shop.
Views driven while managing artist rollouts.
On the same signal test.
Platform-native video, generated and hand-edited so it never reads as slop.
Angles, scripts and a testing roadmap that compounds every week.
The engine around the ads: affiliates, listings and content cadence.
Product, margins, what's running.
Research-led hooks, scored before generation.
Models plus a human edit, built for the platform.
Variation packs live, data read daily.
Kill losers, iterate winners, repeat.
Timings indicative for this concept.
| Prudhomme/Lab | Creator UGC platform | Traditional agency | |
|---|---|---|---|
| Who makes it | Operator who runs ads himself | Whoever claims the job | Junior team |
| Variations per concept | Packs, built to test | Usually one | Few, slowly |
| Shoot days & shipping product | None needed | Product sent to creators | Yes |
| Strategy included | Yes, every brief | No | Extra retainer |
| Speed to first ad | Days | Weeks | Weeks to months |
"Week two, our hook rate doubled and nobody could tell the ads were AI. That never happens."
Mara K. · Founder, Lumen Skin (concept)"Forty variations in five days, and three of them are still our best performers."
Dev R. · Growth lead, Hollow Audio (concept)"He runs the ads himself, so the creative comes back already thinking about the numbers."
Jess T. · TikTok Shop lead, Fable Pet Co. (concept)